Brands & content

Made to the brief. Made to be watched.

The world is loud, and it has never been easier to be skipped. We build the IP that doesn't get skipped, then put it where its audience already is.

What we make

01
Brand campaigns
Short, sharp work built to move a number: 10-second to 3-minute films, social ads, multimedia ads and key visuals, all in one look.
02
Platform originals
Fiction, non-fiction, short films, docu-series and music videos for OTT and social platforms, from 7-minute shorts to 20-minute episodes.
03
Co-created IP
Formats we build with a brand or a platform from the first idea, so the idea is shared and the show outlasts the campaign.
04
Brand channels
A brand's own channel, run like a show rather than a campaign that ends.

01
Intelligence
We start with what the audience already watches, and why.
02
Conceptualisation
One clear idea, written for the platform it will live on.
03
Craft
Writers, directors and crews matched to the story, not to a rate card.
04
Production
Studio quality, on schedule, from script to final cut.
05
Ecosystem
Distribution planned before the shoot. The work lands on the right surfaces, with the audience already there.

Shows

12 titles, and where to watch them.

Work made for brands and platforms
Work	Format	Platform or brand	The idea
Royal Enfield Hunter 350	3-part interactive fiction thriller	Voot	A mystery told through social posts, with the new bike woven into the plot.
NBA x Uber	4 musical documentaries	Multi-brand collaboration	Basketball culture in India, from the first idea through production.
Maithanam	Documentary series	FIFA's OTT platform	The rise of football in Kerala, and where it goes next.
Unblocked	7-part vertical reality series	Snap Original	Close friends, family and partners who drifted apart, and one blocked the other.
Big Dream Stories	8 short films	Dream11 and Sportskeeda	Cricket's unsung heroes through IPL 2022–23: pitch curators, physios, scoreboard operators.
Captain Fantastic	3-part docu-series	FIFA+	The life and times of Sunil Chhetri, one of the top ten international goal-scorers of all time.
Mehfil Biryani	Rebrand launch	Mehfil Biryani	Creative route, brand assets and social handles, with three months of performance marketing.
OnePlus 8T 5G	Spoken-word film	OnePlus	A film on digital wellbeing, shot on the phone it was made for.

Send us the product, the platform and the problem. We come back with an idea and a plan to put it on screen.