Who we serve · Publishers
The back catalogue is an asset. So is whatever you make next.
Most publishers treat the archive as an archive, and the new release as a one-off. We monetise both: we put the back catalogue to work on every surface that pays, we lift the revenue on what you are releasing now, and we help you build and launch new IP from the first idea.
SyndicationMCNRights
About
- Monetise the back catalogue
- Grow what is releasing now
- Launch new IP from the first idea
- Stopping re-uploads and clip channels from earning on your work
What we run for publishers
One of the seven lines leads for this profile. The matrix below holds the rest, including the ones that stay off the table.
Which lines matter to whom.
Filled marks show the primary line. Outlined marks mean the service also applies.
- Filled mark
- Primary line
- Hollow mark
- Also applies
- Dash
- Not applicable
| Service line | Publishers | Creators | Brands | Institutions |
|---|---|---|---|---|
| Content Strategy | Content Strategy · Publishers: Applies | Content Strategy · Creators: Primary fit | Content Strategy · Brands: Applies | Content Strategy · Government & Institutions: Not applicable |
| Distribution Network | Distribution Network · Publishers: Primary fit | Distribution Network · Creators: Primary fit | Distribution Network · Brands: Primary fit | Distribution Network · Government & Institutions: Primary fit |
| Brand Sponsorship | Brand Sponsorship · Publishers: Applies | Brand Sponsorship · Creators: Primary fit | Brand Sponsorship · Brands: Not applicable | Brand Sponsorship · Government & Institutions: Not applicable |
| Marketing | Marketing · Publishers: Applies | Marketing · Creators: Primary fit | Marketing · Brands: Primary fit | Marketing · Government & Institutions: Primary fit |
| Takedown & Anti-Piracy | Takedown & Anti-Piracy · Publishers: Applies | Takedown & Anti-Piracy · Creators: Applies | Takedown & Anti-Piracy · Brands: Primary fit | Takedown & Anti-Piracy · Government & Institutions: Primary fit |
| Full-Stack CMS Operations | Full-Stack CMS Operations · Publishers: Applies | Full-Stack CMS Operations · Creators: Primary fit | Full-Stack CMS Operations · Brands: Primary fit | Full-Stack CMS Operations · Government & Institutions: Primary fit |
| Monetisation | Monetisation · Publishers: Applies | Monetisation · Creators: Applies | Monetisation · Brands: Applies | Monetisation · Government & Institutions: Not applicable |
Also
Talk about the work
Send the channel list and the CMS you are on, and say where you think the catalogue is leaking. We will come back with what we would distribute first and what we would take down first.